American and Japanese culture are very different; in the US, celebrity blogs are often actually not celebrity blogs; in Japan, they've had a diary culture for centuries and blogs are an extension of that.
I have an acquaintance who had a diary-type blog and shut it down because it was too stressful; she didn't blog regularly and some of her stories were hysterical. Other bloggers provide far more information than I need about a stranger.
Most of the blogs to which I pay attention are informative, rather than personal. Personal information will frequently be included, but it's the nature and amount that make a difference.
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