Include movies, online dating and chocolate.
Superficial is out, finding someone whose personality you like is in.
Historically, movies have done well during bad economic times. Everyone needs a diversion. Chocolate is also recession-proof; I'm thinking Hersheys and Nestle, not necessarily Godiva and the high end brands. People still need treats and likely downgrade from other sorts of treats to chocolate, or from higher priced brands to lower. Since I'm not a chocolate snob, I'm no judge and am perfectly happy with ordinary brands.
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