Applying Myth to Business

And I'm not talking the patron saint of retail here, Santa Claus.

Businesses go through different philosophies, based on who's marketing what. Right now, at least in India, the trend is to apply Hindu Myth to business. I'm not sure whether it's effective or if it would be practical to export; I'm guessing it wouldn't go over in some parts of the country, such as the Bible Belt, but would be perfectly acceptable, if not preferable on the West Coast.

I haven't read about anything like this taking place in the US in a long time; perhaps because we've been in a bit of a cynical era and downsizing in large part for many years. Maybe a change in the way business is practiced would be a good thing; it seems that ethics right now are a quaint old-fashioned notion, or something that can be manipulated to achieve our desired result.